For this year's big game, the E*TRADE Baby challenged everyone watching to get in the game, too. Because you can't be ready for anything life throws at you, if you aren't in the game of planning for your financial future. 

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SELECT PRESS

New York Times "Best of the Bunch"

Adweek "Best Super Bowl Ads - #9"

USA Today "Admeter - #13"

USA Today "#1 Comedy Spot Without a Celebrity"