Access to period care is a human right, yet nearly 1 in 4 menstruators in America don't have access to period care products, and to make matters worse, there are no major federal programs to help them get the supplies they desperately need. In fact, programs like SNAP (formerly known as food stamps), explicitly prohibit the purchase of period care. So, we found a loophole.
Introducing Loopholes, the only cereal with a cycle's worth of pads and tampons in every box, and because they're in a box of food, the government pays for them with SNAP.
Every cereal needs a catchy yet informative jingle with an animated mascot.
FYI ours are named Tampy and Padma.
Every box of Loopholes drives to the Menstrual Equity for All Act. From the postcard on the back, to the QR code that opens an email to send to your representatives, the box is designed for political engagement and support of this comprehensive bill which aims to end poverty period in America.
We sent over 100 boxes of Loopholes to politicians, activists, and influencers who all rallied their followers and constituents to support the Menstrual Equity for All Act.
Anne Marie Wonder AD
MADE IN PARTNERSHIP WITH
Period., No More Secrets, The Flow Initiative,
Free the Period, Ignite, August, and Off Limits