"AMERICA'S HIGHWAY: IT'S NOT I-95, IT'S WE-95"
This one is going to take a minute to explain.
My partner and I have a tradition of taking over a conference room during 72andSunny's annual Thanksgiving potluck and turning it into an edible exhibit about one of our shared passions.
In 2019, we taught our coworkers about the importance of our favorite interstate: I-95. And with stats like these, why wouldn't it be our favorite road?
One in three Americans drive on this road each day
On its own, the I-95 corridor has the second largest economy in the world
The first female president will take I-95 to get to her house - the White House
Visit Anne Marie's book to see our 2018 exhibition:
A Slice of History: The Baby Jessica Story
START YOUR ENGINES
Fire up Rascal Flatts' finest, and get ready to learn about America's greatest infrastructure.
STEP 1: CAR SNACKS
First, we selected seven of America's best cities on the I-95 corridor and created a dip that captured each city's essence. After all, this is a potluck.
STEP 2: DRIVERS ED
Then, we taught our visitors all there is no know about I-95. Click into each photo to learn everything from the Silk Road and President Eisenhower to the flying cars that will bring our future Madame President to and from the White House.
STEP 3: GET IN THE FAST LANE
After putting in some finishing touches like a photo backdrop, OOH ads, and exhibition flair, we opened up to the public.
STEP 4: SOUVENIRS
Just like no road trip is complete without a commemorative trinket, no immersive experience is complete without a case study.