CELEBRITREES
SEVENTH GENERATION
"TREE'S AND B'S"
The "B" stands for butts.
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The average person uses over 384 tree's worth of toilet paper in their lifetime. If you have IBS or eat a lot of Taco Bell, it's probably even more.
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No trees are chopped down in the making of Seventh Generation's 100% recycled toilet paper, and we and the trees would like you to know that.
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First, we had Maya Rudolph sing a heartwarming tale about her tree friend, Mike, and the absurdity of killing trees for TP.
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PRESS
The Drum - Ads We Like
B&T Magazine
Little Black Book
Adweek
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SEVENTH GENERATION
"ROOT-IN"
Then, Mike the Tree rallied over 400 of his other tree friends and took over Grand Central with a protest (or Root-In) against conventional toilet paper.
This local tree man (?) was so inspired by the photos he saw on social media that he came to support the cause.
WITH
Matt Vitou CW/CD (film)
Rob McQueen AD/CD (film)
Anne Marie Wonder AD
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DIRECTOR
Matt Piedmont